HOW TO WIN BY DISRUPTING AN INDUSTRY.
Founded and run by Shamir Jiwa, MAXIMeyes made an incredible break into the highly competitive energy procurement industry. This success was founded on hard work and, more importantly, Shamir’s vision. Shamir saw there was an opportunity to disrupt the industry by providing high quality customer services. Despite the large number of aggressive competitors at that time, the market had the worst customer services ever. So MAXIMeyes set out to disrupt the industry using a revolutionary new approach, creating a system that could enhance the client experience and improve client engagement. The proof that the system works is that MAXIMeyes has a 97% client retention rate
But how do you go to about disrupting an industry? Here are the 5 key points:
I. CHALLENGE EQUALS OPPORTUNITY.
Shamir is very clear that there are many opportunities out there for businesses to succeed, “the world’s biggest challenges are actually the business’ biggest opportunity”. Opportunities for businesses are coming thick and fast due to changes in technology and how it can be used to improve any service. Instead of inventing a product from scratch, it makes more sense to identify a product or service that doesn’t work well and find a way to improve it.
II. RESEARCH AND TESTING IS KEY.
It all starts with research and testing. Shamir’s approach is very mathematical and all about identifying the cost benefit before taking action. “The more research you do” Shamir says, “the better it is for your business, because it can save you a lot of money and time in the long run”.
III. THE EXTRA MILE.
Many companies claim to be revolutionary and to have outstanding customer service, but not many really measure up. MAXIMeyes, which has twice been awarded “best customer services of the year” has always believed that going the extra mile for clients is more than just a motto. An example?
The executive team of one of MAXIMeyes client’s went to India for an event and due to a glitch in the phone system they all lost connectivity. MAXIMeyes immediately flew out an operative from London to India to replace all their sim cards and solve the problem. They definitely went the ‘extra mile’!
No company can disrupt an industry without taking care of its people or giving back to society. The people you mentor today will be the innovators and entrepreneurs of tomorrow, taking advantage of the next wave of opportunities. Mentoring is a key part of MAXIMeyes’ success and Shamir really enjoys mentoring rising stars. He also seeks out mentors for himself as he is always looking to learn from the best.
V. ALWAYS SET NEW CHALLENGES.
You can’t disrupt an industry and then stay quiet. Having new challenges and finding new solutions to problems is at the heart of any entrepreneur. What is next for MAXIMeyes? The recruitment sector! This is Shamir’s new project and his plan is to use big data to “completely disrupt the industry and enable the company to cut down the cost of recruitment for good”. No doubt he will be doing a lot of research and testing before launching this new venture.
MAXIMeyes is an award-winning energy and telecommunication consultancy that provides tailor-made utility solutions. For more information please visit our website or contact our team on 020 8652 7525 or by email.